trademarks, it is important to understand that the concept of Trademark
Protection extends to the provision of services as well as physical goods and
In today's competitive and global market place, protecting your business
identity has become one of the most important steps our clients should
unquestionably consider. One would acknowledge that with the advances in
information technology and the internet facilities, this means that more information is
freely available and in the public domain. As a consequence, it is now much
easier for a competitor to take advantage of your hard-earned reputation.
If you do not register a trademark, it is easier for competitors to
use a brand name or business logo similar to your own, meaning that they can
reap the benefits of your hard work.
However, the problem is not
only caused by those actively seeking to steal copyright. If you do not possess
a trademark, infringement may occur innocently. Whilst you or your organisation
has the natural right to copyright in law, legal action to prevent such an
infringement known as "passing off" can be expensive and time consuming.
If you need to create a brand name or conduct expensive
marketing campaigns and advertising, it is often wise to protect your identity
with a registered trademark, bearing in mind that this can be a very complex
Through our associated companies, our team
is happy to assist you with the relevant applications to the relevant
authorities and to explain the many complexities of trademark registration.